Roxy Swimwear

The Start of Roxy Swimwear

Roxy Swimwear has become such a big name brand in its own right, many people do not realize that it is a spinoff of Quiksilver, another popular surf brand.

Almost 20 years ago, Quiksilver decided to branch out from their men’s surf line and give women the opportunity to enjoy the same variety of products as their male counterparts. In 1990, this was a bold move since women’s surfing had not reached nearly the same level of success as the men’s division of the sport.

However, Quiksilver persisted with its plan, and Roxy’s swimsuits debuted that same year. Its now famous insignia is a heart-shaped version of the Quiksilver logo, and the first line of swimsuits did impressively well. Soon, the idea came to add women’s board shorts to the brand, and this too became very popular. A momentous trend ensued, and Roxy Swimwear enjoyed watching women’s surfing become a huge hit in its own right.

In 1995, the brand added footwear and accessories to its line, and in 2003 snowboards and other winter related gear joined forces with its already extremely popular summer marketing.

Soon Roxy Swimwear was one of the most influential brand names in the women’s sports world, and it continues to be a powerhouse today. Roxy continuously sponsors and hosts various surf and snowboard competitions, and they are often endorsed by some of the biggest female names in the sports. They have expanded their stores all over the world, and are currently a $400 million women’s clothing enterprise.

Favorite Products

When you visit a Roxy store or their website, you will find a wide selection of items perfect for the beach. Consider starting with what they are known for, their great swimwear. You will find adorable bikinis in stripes, polka dots and Hawaiian flowers.

If you prefer a more modest look, there are classic tank swimsuits available for purchase, often in a simple solid color. Roxy keeps it simple; their swimsuits are available in small, medium and large, meaning sizing via the website is a breeze.

After checking out their great swimsuits, take a look at their board shorts that come in a variety of lengths and styles. Brightly colored stripes, intricate patterns and subdued hues with the Roxy Swimwear insignia are just a few of the options you will find in the board short line. Sold in sizes 0-13, there is a cut and color flattering to many different body types.

If there is one thing Roxy is an expert on, it’s water sports. This means you can trust them with all your rashguard and wetsuit needs. From the most basic of tops to full-bodied suits perfect for a day spent in freezing Pacific Ocean waters, Roxy Swimwear knows what you need and how to provide it. Their surf gear is girly without ever being insulting, providing just a hint of pink while you outshine all of the guys on that next wave.

Where to Wear Your Swimsuit

The best part of Roxy Swimwear is you can wear it anywhere! With swimsuits, shorts, T-shirts and even winter gear, you can make Roxy your entire wardrobe. If you aren’t ready for that complete surfer girl reputation, purchase an item or two for when you’re feeling carefree and want a fun look that is simple and straightforward. Roxy Swimwear products will fit in anywhere you go, making it the perfect addition to any wardrobe.