UjENA Swimwear and Fashion

The business is a family affair for the Anderson family. Bob Anderson is the founding force and current CEO, but daughter Lisa Anderson Wall serves as the company President, supported by husband and Sales Director Justin Wall.

Not to be left out, Catherine Cross, Bob's wife, is the Public Relations Director for UjENA. Catherine graciously agreed to sit down and share more with us about the many facets of UjENA.

Catherine, many swimwear companies have a philosophy that guides their product designs and marketing choices. What's the guiding philosophy behind UjENA Swimwear and Fashion?

From the very beginning, UjENA's slogan has been "We Have Something For Everyone". It means that we also have something for every occasion: water sports, tanning, vacationing, costume wear, and of course, high fashion.

To say UjENA is just a swimsuit store would be a gross understatement. Talk to us about the many facets of this company.

UjENA's swimwear is the landmark of the company, but the line is also accompanied with what we call Getaway Fashions. We create great styles, and attractive casual wear for play time. Whether it's for Spring Break, vacations, weekends away or just a night out, UjENA has it!

We also offers models, photographers, and makeup artists the opportunity to get published through our Bikini Jam. These events are a time for newcomers and professionals to gather in order for UjENA to select talent to publish. We also help other companies select talent for their publications. We also welcome the general public to experience this affair at our Bikini Image Awards.

Let's talk about fitness, because, unlike many sites that merely sell swimwear, UjENA has devoted a portion of their website to the topic.

UjENA has always offered more than just swimwear. We focus on building an entire life style.

Our founder and CEO, Bob Anderson, has always been into fitness. He founded Runners World Magazine and numerous other publications through World Publishing. His outlook as a business man is that his customers are all his friends. He supports his friends by caring about them, and bringing as much to them as possible through his mission to be the best swimwear manufacturer in the USA.

Ujena supports fitness in everyday life for well being. Swimwear always looks best on a fit and healthy body. Ujena is more than just a manufacturer of swimwear and fashion; we are a lifestyle. We support that healthy, active, smart and "beautiful in the eye of the beholder" outlook.

Mix and match swimsuits are the standard rather than the exception in today's market. UjENA claims credit for starting that trend, so tell us about it.

From the very beginning of Ujena's conception in 1984, we've led the way for many industry standards. Ujena was the first to offer mix and match swimsuit pieces through mail order catalogs and stores. We were the first because we understood that every woman is unique, and this type of option was truly needed.

We also first offered returns within 30 days on full coverage swimwear. This practice meets the full value of sanitation standards. Although we are very careful and strict about our returns, it is only out of respect for our future customers.

Now, let's talk more about the company's Bikini Jam and Bikini Image Awards.

Ujena is very supportive in networking with talent to help move their careers to the next level.

We have a networking site at UjENA.com. This site is especially designed to support the industry careers of models, photographers, associated businesses and friends.

The site is free, and we personally select and invite models from this site to join the UjENA Crew on photo shoots. By registering with us here, you can get discovered, or gain more work from businesses casting for their special projects.

Fashion Photo Tours is another way for industry professionals to connect. UjENA sees the need for photographers and models to produce their own photo shoots, and this program is designed to help them build their portfolios. It's an opportunity to work with UjENA directly, get published and make money on your images when photographed wearing our products.

When you participate, UjENA will customize a web page, drive traffic to it, and you get a percentage of the sales generated from your web page. Your web page also lists credits for the crew, and many more features.

The best way for you to become a UjENA Model is to register at our talent site, and join us at the Bikini, Jam. The Jam is basically a judged reality photo shoot that spans six days and five nights in exotic locations like Sitges, Spain. Upcoming Jams will be held in Puerto Vallarta, Mexico at the end of summer, and Sydney, Australia in January, when it will actually be summer there.

The Jam is much more than a contest, it's a networking event with affiliate businesses where we premier our next fashion line for the upcoming season. The participants collect hundreds of images for their portfolio, gain exposure and get published. Winners are also selected to shoot the cover of the next magazine for UjENA. Overall, we give away more than $150,000.00 in prizes.

UjENA attracts over 30 additional businesses to these events that are also looking for talent. These additional winners will receives prizes and a contract. Each partnering business offers a selected talent from the Bikini Jam the coveted Bikini Image Award at the final night's show. We also give out six Outstanding Achievement Awards to those who started out in the industry and have succeeded in the business.

I encourage everyone to join us at these events. We have something for everyone.

We always like to give our guests the last word. Is there anything else you'd like the LoveToKnow Swimsuits community to know about UjENA Swimwear and Fashion?

UjENA offers the best in craftsmanship. Our factories have a quality control program like no other in the industry. Our fabrics are the very best, using the correct threads to result in the ultimate weight and stretch the materials need to achieve a fashionable fit. Ujena swimwear is meant to last, so the fashion can become classic and timeless.

Thank you for giving us the opportunity to connect with LoveToKnow Swimsuits.

See for Yourself

To truly appreciate the scope of UjENA, you should visit the website at UjENA.com.