Victoria's Secret Swimwear

In recent years, Victoria's Secret swimwear has enjoyed success as one of the most popular extensions of the world-renowned lingerie company.

As the leading lingerie retailer in the United States, Victoria's Secret has over 1,000 operating stores. Having earned over 2.8 billion dollars in sales in 2003, the company has continued to grow in both size and loyal followers, and the Victoria's Secret swimwear division has played a prominent role in boosting the corporation’s profits.

Established in San Francisco in the early 1970's, the company was acquired by British company Limited Brands in 1982, and has since been the object of both praise and controversy over its risqué fashion shows and provocative clothing collections.

Nonetheless, Victoria's Secret swimwear continues to be heralded as fun, sexy, and a big hit with the ladies. In fact, judging by their catalog models, many men are probably quite pleased with this lingerie giant as well!

The swimwear department features a wide array of summer styles perfect for a variety of body types. Regardless of your figure, Victoria's Secret swimwear likely has something for you.

From Calvin Klein to Juicy Couture, big name designers make a stop at Victoria's during the summer months, offering their best styles and designs. DKNY features a modestly cut swimsuit that features removable padding and a full coverage bottom, giving you self-confidence without overexposing your imperfections.

DNKY isn’t the only one going for glamour with comfort this year. Juicy Couture has combined the fun of summer clothing with the sexiness of swimwear in their racer back tankini swimsuit. Using the catch phrase “sea and be seen,” Juicy Couture pairs a comfortable tank top with a traditional bikini bottom.

Calvin Klein gives Victoria's Secret swimwear a boost, literally, with their push-up bra bikini tops. Featuring floral designs created exclusively for Victoria's, this line of suits also includes adjustable straps and a shape-enhancing design to flatter a variety of figures.

Victoria's Secret swimwear recently introduced a line called Beach Sexy©, that includes everything from string bikinis to summer dresses. Their smocked dress is a fine example of this step away from traditional beachwear, offering a light and breezy frock to layer over your regular swimsuit.

Beach Sexy© also sells garments at the other end of the spectrum. Their classic string bikini is available in over thirteen colors. How's that for selection? This label even features reasonably priced sequined flip flops to help complete your look.

The IPEX© halter swimsuit is a new member of the Victoria's Secret swimwear family. Armed with advanced bra technology, this top features wireless support and lightweight coverage not found elsewhere. IPEX© uses a contouring fabric to help accent your body’s natural beauty.

This version of Victoria's Secret swimwear is perfect for those who are looking for a way to turn heads at the beach. Not for the shy, you'll be hard pressed to find another swimsuit that flatters your bust line the way this one does.

The most convenient way to purchase one of these suits is to visit Victoria's official website. Purchasing swimwear online can be challenging, so it's a good idea to take your measurements before you buy.

Victoria's Secret actually carries over 180 different swimsuit designs, giving you an almost overwhelming amount of options you won't find in the average department store. Knowing your price range, and having a few favorite designers/styles in mind will help you navigate through the Internet beachwear jungle.

Additionally, when you receive your swimwear in the mail, resist the urge to remove any tags until you are sure that it fits properly. Removing the hygiene liner and manufacturer's tags can eliminate your ability to return the item for an exchange or refund. Always try on the suit right away and ensure a proper fit before you do anything else.

Visiting a local Victoria's boutique will help you get a correctly sized swimsuit on the first try. Store employees can measure you and recommend a style and size that will work well for you.

Shopping online can be a risky move, since every woman's shape is unique. It’s easy to fall in love with a particular style and lose sight of how it might look on your own figure. Shopping in person is still your safest bet when it comes to purchasing any swimwear.

If you now feel enticed to go shopping for swimwear at Victoria's Secret, you won't be alone, so plan to shop early in the season if you want the best selection. Swimsuits this good won't last long.

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